NEEDFINDING

Memory Lane

PRODUCT DEVELOPMENT

GRAPHIC DESIGN

ABOUT

Two boxes with colorful abstract patterns on them, one with a dark background and the other with a light background, placed on a wooden surface.

Memory Lane is a conversation card game, that uses prompts about the past to take you on a trip down memory lane. Cards about the future are also used to better explore what might come next, or where you want to go, elements that could be a part of your story.

There are people in our lives we only know in their position in our lives. I only know my grandparents as older people, but you forget they were teenagers once. I have no idea what kind of childhood some of my college friends had, or what kind of memories my brothers want to make. We often don’t talk about certain areas unless prompted. So let’s be prompted.

Looking back to look forward

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Looking back to look forward ·

HOW IT CAME TO BE

A group of young women having a picnic on the grass in a park, sitting on blankets with food and drinks, some standing and chatting, and others sitting and relaxing.

I was invited to a prototyping event with my friend, Maria, who was working through the idea of connection and people. What we came to realise was the best conversation was about our childhoods, looking back at the nostalgic things that we loved or hated, and the random memories we had stored away.

There was something in that. I learnt so much about the people around me by hearing about bits of their childhood, something I had never discussed with some of them who were close friends.

The Thinking

Comparison chart with two columns titled "Look Back" and "To Look Forward." The "Look Back" column contains 38 numbered questions and comments about childhood memories, favorite activities, and past experiences. The "To Look Forward" column contains questions about future aspirations, childhood memories, and personal reflections.

This visual allowed me to brain dump while capturing the essence of what I was wanting to create. Between the colours, the memories and the idea of conversation cards, this represents what Memory Lane came to be.

Collage of various images representing childhood activities, toys, and memories with the word 'CONNECTION' overlayed in the center.

The prompts were going to be the essence of the conversations, so understanding where I wanted the conversations to flow allowed the prompts to come forward. The initial idea was to step through the past and into the present, though soon transformed into a ‘look back to look forward’ concept of focussing on the past and the future.

Early version prompts and categories

A three-column worksheet with prompts and questions about childhood memories, with handwritten notes in red emphasizing key points. The left column asks about childhood preferences and experiences, the middle reflects on childhood days, and the right explores current identity and memories.

Final version prompts and categories

“The next best thing to the enjoyment of a good time is the recollection of it.”

James Lendall Basford

THE DESIGN

These cards needed to be fun, playful, nostalgic. They needed to grab your attention and invite you in.